Mahou — Halftime Confessions

Confessions of the Break is a hypothetical campaign concept developed as a creative and art direction exercise. The idea takes a usually overlooked moment — the 15-minute half-time in a football match — and turns it into a stage for raw, funny, and human stories. From players and creators to reporters, influencers, and even your neighbour Manoli, everyone gets a voice. The visual identity blends minimal, clean design with bold, shareable assets like custom social stickers, built for digital virality. By claiming this in-between time, the campaign positions Mahou as the beer that connects people not just to the game, but to each other — making half-time the most authentic moment of the match.