Bumble — You Decide

Fictional remake of Bumble’s controversial 2024 ads, which were criticized for dismissing celibacy and romantic traditions. This reimagined version restores the brand’s original ethos of choice and respect, with inclusive outdoor posters stating “Romance is what you decide it is” and “Happiness is the priority — connection is optional.” Today, the concept would be reframed as a playful response to another brand’s campaign, using outdoor posters and social media to spark conversation, invite reactions, and drive engagement.